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Apple MacBook 12-inch 1.1GHZ/8GB/256GB Space Gray
At just 2 pounds and 13.1mm thin, MacBook is our thinnest and lightest notebook and it’s available in three gorgeous metal finishes. With a stunning 12-inch Retina display, Apple-designed keyboard and all-new Force Touch trackpad, it features fifth-generation Intel Core M processors, fast PCIe-based flash storage, and all-day battery life. MacBook is designed for a wireless world and is the ideal notebook for customers looking for the complete Mac experience in our most portable notebook ever.
A full-size keyboard. In a fraction of the space.
We believe that a comfortable, full-size keyboard is essential for a great notebook experience. But to fit one into the elegantly thin new MacBook, we had to completely rethink how a keyboard is engineered and constructed. To create the new keyboard, we redesigned each key and its underlying mechanism - not only making the whole keyboard much thinner, but also allowing for more comfortable, precise and responsive typing that just feels right.
The moment you open the new MacBook, its gorgeous 12-inch Retina display with edge-to-edge glass brings everything into focus. Every photo leaps off the screen in rich, vibrant detail. Over three million pixels render each letter with crystal clarity. And it all comes to light on the thinnest, most energy-efficient Retina display ever on a Mac, meticulously honed to deliver a bold visual experience within an impossibly minimal design.
The trackpad, pushed even further with Force Touch.
With the new MacBook comes a whole new way to experience a trackpad. The Force Touch trackpad is engineered to deliver a responsive, uniform click no matter where you press the surface. And underneath, force sensors detect how much pressure you're applying and give you new ways to interact with your Mac. You can now use a force click to enable new capabilities, like quickly looking up the definition of a word or previewing a file just by clicking and continuing to press on the trackpad. You'll also experience haptic feedback - a tactile vibration from the trackpad that adds the sense of touch to what you see on the screen. These advanced capabilities work in addition to all the intuitive Multi-Touch gestures Mac users love. You'll be more in touch with your Mac than ever before. Without lifting a finger.
Fully equipped for a wireless world.
The new MacBook is designed to fit effortlessly into our increasingly wireless world. Just about anything you do with a notebook can now be done over the air, thanks to Apple software that takes full advantage of the latest Wi-Fi and Bluetooth wireless technology. So no matter where you are, you can connect to the web, transfer files, organise your photos, listen to music and more - without being tied down.
The most efficient way to charge a notebook is by connecting a charger to a port. And as long as we were going to include a port for charging the new MacBook, we wanted to make sure it was the most advanced and versatile one available. The new USB-C port puts just about everything you need in a port all in one place. This amazing port provides charging, speedy USB 3 data transfer and video output in a small, reversible design that's one third the size of the current USB port.
The new MacBook has been engineered from the ground up for silent, efficient performance. It starts with a fifth-generation Intel Core M processor that runs on just 5 watts of power, made even more efficient by optimisations throughout OS X El Capitan. Together the processor and OS X El Capitan sip so little energy that the system generates very little heat, so no fan is required to cool the computer. That means when your MacBook is working, you won't hear a thing. And the logic board on which the processor sits has been completely redesigned to pack all the capability you expect in a Mac into as little space as possible.
All-day battery life. All-new design.
We know people rely on Apple notebooks for all-day battery life, regardless of how compact they are. And with the slim new MacBook enclosure, all-day battery life simply would not be achievable using traditional rectangular batteries. So we developed our own unique battery technology specifically designed to make use of every last millimetre of available space. The result is a terraced, contoured battery design that not only fits perfectly inside the incredibly slim MacBook, but also is unlike anything seen before in a notebook.
OS X El Capitan
OS X El Capitan is the operating system that powers every Mac. Built on a rock-solid UNIX foundation, it's engineered to take full advantage of what the hardware is capable of. It's designed to be as easy to use as it is beautiful to look at. It comes with an amazing collection of apps you'll use - and love - every day. And it enables your Mac and iOS devices to work wonderfully together.
Every Mac comes with apps for creativity and apps for productivity. It also comes with a collection of great apps for things you do every day, like surfing the web, sending mail and messages, and organising your calendar. It even comes with an app for finding new apps. Your Mac is more than fully featured, it's fully loaded.
We designed the new MacBook to be not only thinner and lighter, but more functional and intuitive than ever before. To do that, we couldn't just shave a millimetre here, a gram there. So we started from scratch, reinventing each essential element as part of a singular, deceptively simple design. It's everything there is to love about Mac. In its purest form ever.
A keyboard reimagined from A to Z.
From the beginning, our goal was to design a full, uncompromising Mac experience. And a full-size keyboard is an essential part of that. In order to fit a full-size keyboard in the incredibly thin MacBook, we designed the keyboard from the ground up. Each component has been rethought specifically for the new MacBook, from the underlying mechanism to the curvature of the surface of each key to the distinctive new typeface. The result is a keyboard dramatically thinner than its predecessor. Now when your finger strikes the key, it goes down and bounces back with a crisp, consistent motion that makes typing with precision a breeze.
Traditional keyboards use a scissor mechanism, which tends to wobble around the edges. This creates a lack of precision when you strike anywhere except the centre of the key. We needed to reduce key wobbling for a keyboard this thin; otherwise, striking a key off-centre could result in the keycap hitting bottom before a keystroke registers. So we designed an entirely new butterfly mechanism, which is wider than the scissor mechanism and has a single assembly made from a stiffer material - allowing for a more stable, responsive key that takes up less vertical space. This innovative design improves stability, uniformity and control - no matter where you press on the key.
The redesigned keys on the new MacBook feature a larger surface area, a thinner construction and a deeper curvature, creating a more defined space for your fingertip to naturally find and press the keys. These refinements may be subtle, but the feel is distinct and intuitive. Combined with the butterfly mechanism, this new design allows for much greater control when typing.
When we set out to design an incredibly thin keyboard, one of the first things we considered was how to backlight the keys in a way that took up less space while delivering an even cleaner and more refined look and feel. To do that, we removed the row of LEDs and the light guide panel that distributed light throughout the keyboard and instead placed an individual LED under each key. These LEDs are calibrated for uniform brightness, so every key and character looks clear and sharp with minimal light around the keycap. All while being engineered for as much energy efficiency as possible.
3 million pixels. 0.88 millimetres. Razor sharp.
The 12-inch Retina display on the new MacBook isn't just picture perfect - it's also paper thin. In fact, at just 0.88 millimetres, it's the thinnest Retina display ever on a Mac. A specially developed automated manufacturing process forms the impossibly thin edge-to-edge glass that's only 0.5 millimetres thick. And we reduced the space between display components for a tighter, more integrated design.
To deliver the gorgeous Retina experience on the sleek new MacBook, we had to innovate on every level, right down to the pixel. So we redesigned the pixels to create a larger aperture, allowing more light to pass through. This enabled us to use LED backlighting that's 30 per cent more energy efficient than the Retina display on any other Mac notebook, yet still achieve the same level of vivid brightness.
The Force Touch trackpad. Press a little deeper, do a lot more.
The new Force Touch trackpad may look like other trackpads on the surface, but underneath it's unlike anything that's existed before. Force sensors detect how much pressure you're applying, and the new Taptic Engine provides a click sensation when you press anywhere on the surface. Now the click that once was a single, mechanical function is just the start of what you can do with Force Touch. The sensory capabilities of the Force Touch trackpad allow you to tell your MacBook what you want it to do based on subtle differences in the amount of pressure you apply. This makes it possible to perform a variety of different actions in different apps, all on the same surface. And it can respond with haptic feedback you can actually feel, making your MacBook more usable and personal than ever before.
Traditional trackpads use a 'diving board' mechanism, which requires room underneath for the downward motion of a click and makes it harder to click the part of the surface closest to the keyboard. With the Force Touch trackpad, force sensors detect your click anywhere on the surface and move the trackpad laterally towards you, although the feel is the same familiar downward motion you're accustomed to in a trackpad. The Taptic Engine also provides haptic feedback, so instead of just seeing what's happening on the screen, you can feel it too. The trackpad sends a tangible response to your fingertip when you perform certain tasks, like aligning annotations on a PDF.
In addition to the intuitive Multi-Touch gestures you may be familiar with - like scrolling, swiping, pinching and rotating - Force Touch brings a new dimension to the Mac experience. The sensitivity is customisable, allowing you to adjust how much pressure is needed to register a click. And the trackpad can even tell whether you're clicking with your thumb or another finger and automatically adjusts the sensitivity level.
We squeezed the most into it. And out of it.
Each component inside the new MacBook has been meticulously designed to get the most out of an incredibly thin and light enclosure. We started with an amazingly efficient processor, coupled with fast Intel HD Graphics 5300, and optimised OS X to draw on the processor using as little power as possible. Because no fan is needed to cool the new MacBook, it runs silently and without any moving parts, and it has more room for battery cells to provide all-day performance.
Inside the new MacBook you'll find the fifth-generation Intel Core M 'Broadwell' processor - the first chip designed with 14-nanometre process technology. This means that the chip is packed with more transistors than the previous generation for higher density and more efficient performance. The Core M processor is the perfect fit for the new MacBook, combining energy efficiency with the performance needed to handle everyday tasks.
The new MacBook is the first Mac notebook ever without a fan. Since the Intel Core M chip draws only 5 watts of power and therefore generates less heat, no fan or heat pipe is required. Instead, the logic board is seated on top of an anisotropic graphite sheet, which helps disperse any heat that is generated out to the sides, all while your Mac stays virtually silent. The new MacBook is made even more efficient by OS X features like Timer Coalescing, App Nap and Safari Power Saver, which ensure that every task is performed using just the right amount of power. No more, no less.
With the new MacBook, we were able to take what we learned from making thin yet powerful devices like iPhone and iPad and push that knowledge even further. We carefully arranged the processor, flash storage and memory on the smallest and highest-density logic board ever in a Mac. In fact, it's 67 per cent smaller than the logic board in the 11-inch MacBook Air.
Storage and memory
Even with its miniaturised internal components, the new MacBook has an impressive capacity to store the files and run the applications you need every day. MacBook features 8GB of fast, power-efficient 1600MHz LPDDR3 onboard memory. Combine that with 256GB or 512GB of flash storage and you get an amazingly thin and light notebook with snappy performance.
Innovation on every level. Upto 9 hours web browsing
To achieve all-day battery life, we needed to use every millimetre of space inside the slim MacBook enclosure. Traditional rectangular batteries leave unused space when placed in a curved enclosure, so we created a new type of battery technology that allowed for an innovative terraced battery cell, custom shaped to fit the specific contours of the enclosure. The result is 35 per cent more battery cell capacity than would have been possible before. So all the available space in the enclosure is used, and you have all the battery life you need to get you through the day.
The battery cells in the new MacBook are not only designed with enormous attention to detail, but are also assembled with extreme precision and care. High-speed cameras first take detailed photos of both the casing and the battery. We use those photos to account for microscopic variations in each enclosure, and carefully place the batteries so that not a single millimetre of space is wasted.
Incredibly portable. With one amazing port.
To create a notebook as thin and light as the new MacBook, we had to strive for efficiency in every detail, right down to how it connects to peripherals and power. So we contributed to a new universal connectivity standard that combines the essential functions you need every day in one dynamic port. The amazing USB-C port offers charging, quick USB 3 data transfer for connecting to external devices and peripherals, and video output that supports HDMI, VGA and DisplayPort connections. All in a small, reversible design that's one third the size of the current USB port.
The world's most energy-efficient notebook.
Each aspect of the new MacBook - from the Retina display to the terraced battery to the advanced technologies of OS X - has been optimised to be as energy efficient as possible, with a typical energy consumption of 10.10 kWh per year. It also exceeds the low power requirements set by the EPA, giving it ENERGY STAR 6.1 qualification. And because the battery in the new MacBook requires less frequent charging, it leaves a smaller carbon footprint from day-to-day use.
Designed with the environment in mind.
We designed the new MacBook to be free of many harmful toxins, including beryllium, BFRs and PVC. It's also made from highly recyclable materials such as aluminium and glass. The new MacBook has earned the highest rating of Gold from EPEAT, which evaluates the environmental impact of a product based on how recyclable it is, how much energy it uses, and how it's designed and manufactured.
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